Research : Features Of A Music Video (Independent Work)

To be able to research into conventions of music videos, I started by choosing a Genre of music and choosing three music videos to compare simulataties and difference with. the three music videos that I chose under the genre of Urban were Work by Rhianna, Hotline Bling by Drake and

Pusha T - M.P.A. (Explicit) ft. Kanye West, A$AP ROCKY, The-Dream. Once I found the three videos I wanted I then started to write down different camera angles movements, use of editing and mise-en-scene on a piece of paper.


All three music videos use the same camera techniques, for example using mid shot. This shot was used to show the emotions and styles of the artist performing. Linked with this the Close up shots was used to get a better perspective of each artist. for example in the music video by Pusha T you are given a mid shot of him girls in the background wearing very explicit clothing. This shows he is wealthy as he has gold chains on and that he pulls a lot of the opposite sex. This also links to Work by Rihanna as she is dressed explicitly and dancing sexually with another man. This shows that todays generation like explicit videos and Sexually orientated things.


All three music videos all have quicker cuts scenes when the music beat picks up, this makes the music video more exiting to watch. For example in Work by Rhianna, the cuts are slow and cuts to the beat along with the other Music videos and when the beats picks up so do the cuts. However at the start of Pusha T- M.P.A The Dream it has a very long take to show the environment that they are in so you get a feel of how they are living in the video.